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Finding the best way to advertise to consumers is not a simple task. While there are several techniques for attracting consumers, a key for many companies is to combine methods to create growth and success. With social media a necessity in today’s digital world, other traditional methods are taking a back seat. Here we look [...]
Advertising is organic and in a state of constant change but all of the worlds smartest business minds know there is one marketing facet that must be exercised regardless of external factors. Simplicity. The company with the world highest stock valuation ever has built its foundation on this principle. In this post we discuss current [...]
Many business owners who have made initiatives to go green over the years have frowned upon direct mail because of the materials involved with this advertising medium. What many do not know is that mailing services and paper companies have long since taken action to keep our ozone from depleting. Here we discuss current green [...]
The digital world is becoming an ever greater presence in our lives, but recent research shows direct mail continues to outperform many electronic marketing channels. One such example is the use of direct mail by charities to encourage donations. This post discloses current findings of physical mail beating out digital mediums for charities bringing in [...]
When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive than physical mail. Here we look at recent research proving response rates for direct mail will beat email nearly every time and why direct mail continues to perform well in a digital society. There is [...]
The United States Postal Service (USPS) touts mail as the great communicator. It doesn’t require monthly plans or lose its signal, and there are no roaming charges. It can reach anyone in the United States. So why are Companies placing their direct mail (DM) strategies under the financial microscope? Here we discuss personalized mailing strategies [...]
Marketing decisions are tough in a slow economy. As with every business sector right now, cuts are a constant threat and departments risk being asked to do even more with even less. Are more cuts the answer when it comes to marketing budgets? Absolutely not. Here we talk about why companies should utilize strategies that [...]
Only once every four years is there an opportunity for companies to have their name seen by the largest global audience any event has ever drawn. With the 2012 London Olympics around the corner businesses from all over are incorporating the games in their marketing but there are strict regulations in place. Here we discuss [...]
United States Companies are Leaving an Estimated $3 Trillion on the Table. Marketing specialists wonder if your company is one of them. Here we will discuss some best practices in tapping into a massively underutilized marketing segment. According to the Selig Center, African-American consumers will account for $1.2 trillion by 2015. The purchasing power of [...]
A recent international study reveals two key elements in reaching new clients are understanding the potential customer and making a good first impression by delivering the message in a compelling package. This post discloses recent market research which exposes the importance of first impressions and targeting prospective clients. The study was conducted in United States [...]
