ROI Report

Do you know your ROI?
Direct Mail is one the most measurable of all marketing channels and an ROI report will provide a cost analysis of your project. Just fill out the information below for your report.

		User Column		Example Column
What is the total cost per mail piece? (printing, mailing, postage) 40¢ or .4 is average	$		$
How many pieces are you mailing?
Average profit per sale?	$		$
What is the life cycle of a customer?
How many purchases annually?
Life of customer in years?
Repsonse Rate 1%-3% is average		%		%
Converstion Rate (Of your respondents what percent will become customers?) 15%-30% is average		%		%

Analysis:
Total Campaign Cost:	$		$
Number of respondents:
Number of conversions:
Total profit per customer:	$		$
Projected revenues for campaign:	$		$
Projected campaign profit or loss:	$		$
ROI:		%		%