AccurateLeads was founded in 1984, but its history actually dates back to the 1960’s via the founder, whose direct marketing list and database development started with employment at Dun & Bradstreet, and later at National Business Lists, and MDR.
The founder, M.E. Newton, is recognized as a leader in list technology development and market research, along with developmental programs to analyze customer files and to ferret out target lists for the maximum results.
Over the years, we have worked with some of the top Fortune 500 companies, including Coca-Cola, S.C. Johnson Company, Southern Bell, Bell South, Office Depot, Staples, and many others, along with numerous mail order companies and lead programs for business/consumer marketers.
The AccurateLeads team is in continuous training of its list consultants with discussion of case histories, database management, market profile reports, behavior clusters, consumer spending triggers, executive title buying authority, data processing, postal procedures and ways to obtain lowest possible mail delivery costs. Through research, our expertise ranges from regression analysis to data mining, data warehousing, and data overlays of client files, with accompany ranking values reports.
Some previous accomplishments of AccurateLeads and its founders are:
- Writing and publishing various business guides and selling these products via direct mail. This resulted in the creation of two publishing houses that were later sold.
- Founding the Southeast Direct Marketing Association where M.E. Newton was president for two years. During this period Mr. Newton managed eight major direct marketing seminars.
- DMA (Direct Marketing Association) key speakers, where direct marketing research techniques and strategies were discussed.
- Round Table Discussions: sharing direct marketing concepts with prominent experts like Ed Mayer, Ed Burnett, Rene G’nam, Hershel Gordon Lewis, James Bernard, Sam Wasserman and numerous others.
- Part-time Lobbyist for the DMA (Direct Marketing Association), where we helped to keep members of Congress aware of the importance of Direct Marketing, with special emphasis on Internet Marketing.
We at AccurateLeads ensure that each member of the our team is among the most knowledgeable group of consultants in the industry, thus enabling AccurateLeads to provide its clients with what he/she believes are the best possible list recommendations, along with all the back-end details to create successful direct marketing campaigns.
If you have any other questions about AccurateLeads and its roots call (800) 685-4787, or email us at [email protected].
What We’re About
Our mission is to continuously improve our customer’s abilities to reach out to potential clients and buyers, while setting the industry standard by providing the most accurate, relative, and prudent data available. To maintain our dedication and commitment to the highest quality customer service there is, and optimize in helping you find the “perfect list” so that when you decide to advertise, you are doing so to the people that matter.