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The challenges that marketers face today with which medium will give the best response can be overpowering. We recently compared the results from direct mail campaigns, email campaigns, and a combination of both to determine the best marketing strategy. Many marketing experts are confronted with constant changes in technology and are gripped with what works [...]
Direct Marketers are invariably searching for the best medium to attract customers. This is coupled with tight marketing budgets. To help businesses compete and see that direct mail is still a powerful marketing channel, we approached local businesses by sending out a personalized letter with an offer and industry tips. We decided test the responsiveness [...]
In today’s tight economy, companies struggle to compete. This often leads to desperate attempts to lower or match prices to win business. It seems to have become fashionable for businesses to offer price matching for products and services. While some might think this is a good for business, it is not necessarily the case. Target [...]
The ongoing debate of which marketing method is most effective, email or direct mail, can be solved by listening to what consumers have to say. Here we offer insight on best practices to reach your target audience. A recent survey about customer preference in how they received marketing information bucks the current trends in marketing. [...]
Direct mail has long been a mainstay of small and medium sized business marketing strategies.Direct mail offers combined with QR codes equals a piece of mail in one hand and a phone in the other enticing a call to action. A quick scan allows customers to instantly connect with a company. A Forbes study reported [...]
In today’s fast paced world, attracting and maintaining consumers is more of a challenge than ever. Not only are local companies in competition with one another, but thanks to the boom in e-commerce, businesses must hold their own against a truly global marketplace. How can businesses stand apart from the crowd? The key to attracting [...]
Today’s direct marketers are constantly looking for new methods to get more of their direct mail pieces opened and subsequently increase their response rate. One tool that has proven very successful in meeting this challenge is digital handwriting fonts. Most mailing services today can take your database and apply the address information with a font [...]
Advertising for the holiday season is vital. Marketers are well aware of the profits that can be made during this time of year when consumers are spending the most money. There are a number of ways to grab the attention of consumers, and direct mail is one fundamental method that is often overlooked. Learn why [...]
Coca-Cola invented couponing in 1894 and since then it has developed into a marketing tactic that accounts for billions in sales every year. Discounting, couponing and bargains have rapidly progressed throughout the years and now can be attributed as one of the largest factors in customer acquisition and loyalty. In February JC Penney’s tried to [...]
Even when the economy was at its worst, new movers were still spending. According to the U.S. Census Bureau, over 40 million Americans move every year. New movers are in need of all types of products and services associated with their transition. We found that businesses that get their message delivered first have the best [...]
