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A recent international study reveals two key elements in reaching new clients are understanding the potential customer and making a good first impression by delivering the message in a compelling package. This post discloses recent market research which exposes the importance of first impressions and targeting prospective clients. The study was conducted in United States [...]
There is no argument as to whether or not social media generates awareness, but is it the best channel to provoke an action from the consumer? He we will discuss a new study that found two thirds of consumers have made a purchase as a result of email, which is nearly double the amount after [...]
Marketing trends have changed continuously over past several years through use of advancing technology and growing mediums, but has this managed to build effective relationships with customers, and more importantly, how has this affected a change in well-branded organizations? In this post we reveal the top 10 marketing practices of successful companies in 2012. Authenticity: [...]
Recent findings by AccurateLeads discovered which outbound marketing channel consumers prefer to receive their advertisements. The findings were conclusive and revealed what many direct marketers already believed to be true. Every day consumers receive marketing materials displaying fellow shopper references, telling them which service is the best, or product is superior. At the exact same [...]
Direct mail took a downturn in 2009 but has been rising at an impressive rate ever since and is predicted to continue doing so. Technology has given rise to “Smart Mail” which can be segmented, targeted, and tracked just as well as any digital channel. Companies utilizing “Smart Mail” in the coming years will reach [...]
Over the years email has become a marketing channel which consumers view more as a nuisance than an opportunity. What some restaurants have recently found is that with a good offer, proper frequency, and changes in technology this attitude towards email no longer holds true. Find out how recent email practices and changes in technology [...]
Valentine’s Day calls for authentic expressive gestures, which convey significance and meaning more so than at others times of the year. Businesses are using direct mail to add the necessary substance required to win consumers over. According to the US census 53% of women would dump their boyfriends if they did not get them anything [...]
The 2012 political campaigns are revving up and direct mail is still an indomitable portion of candidates marketing efforts. Mail has always been a staple for campaigning but the manner in which recipients are being prompted is changing dramatically. This post tells how current political marketers are using tried and true advertising to drive voters [...]
As new digital platforms and software emerges, small businesses are able to accomplish feats that were previously only an option for fortune 500 companies. These technologies are shaping the leaderboards in the small business arena. Below are some key elements successful small businesses are implementing in 2012 to stay at the top of their industry. [...]
As Google’s algorithms become more sophisticated and other digital marketing mediums are flooded with ads direct mail proves to be breath of fresh air. This post will cover recent statistics on why direct mail has stood the test of time and why it will continue to do so well past 2012. As technology progresses it [...]
