ROI Calculator

ROI Calculator

Do you know your ROI?

Direct Mail is one the most measurable of all marketing channels and an ROI report will provide a cost analysis of your project. Just fill out the information below for your report.

 

 User
Column		 Example Column
What is the total cost per mail piece?
(printing, mailing, postage)
40¢ or .4 is average
$ $
How many pieces are you mailing?    
Average profit per sale?$  $
What is the life cycle of a customer?
How many purchases annually?    
Life of customer in years?    
Repsonse Rate
1%-3% is average
  %    %
Converstion Rate
(Of your respondents what percent will become customers?)
15%-30% is average
  %    %
Analysis:
Total Campaign Cost:$  $
Number of respondents:     
Number of conversions:     
Total profit per customer:$  $
Projected revenues for campaign:$  $
Projected campaign profit or loss:$  $
ROI:  %    %